Did you know Black and Latino SMBs have fewer than
21 cash buffer days
Learning these stats inspired our founding partners Hispanics in Philanthropy, The Flo Lab and Ureeka to create Together We Win, which started as a campaign aiming to assist Black and Latino SMBs directly impacted by the COVID-19 pandemic.
How We Succeed
Through philanthropic dollars and persons just like you.
It's simple! Black and Latino-owned SMBs benefit from a collective effort. Together we win when we #ShopBlack and #ShopLatino!
When One Of Us Wins,
We All Win!
Lexi Terrero is an entrepreneur who has built startups, purchased and sold companies and has transactional experience with financing, restructuring, mergers and acquisitions, specifically, in the digital marketing industry.
Lexi is currently the Managing Partner of The Flo Lab, an advisory firm that works with emerging companies and facilitates strategies for brands and organizations that are looking to connect with a Latinx audience.
Mrs. Terrero was a co-founder and formerly, CFO and Board Member of Hispanicize Media Group, a multi-faceted digital media company that managed digital campaigns targeted to the latinx consumer, and well known for producing experiential events. Her primary focus at HMG was executive leadership, brand partnerships, financial strategy and business development as well as leading all mergers and acquisitions on behalf of the company. Lexi led various rounds of financing and recently sold the company in 2019 to a major leading digital media company.
Previous to HMG, Lexi worked for several private investment firms that specialize in private equity and investor relations. She was responsible for the oversight of several funds valued at $3 billion dollars, worked with the fund’s portfolio companies and was part of key management at the firm. Mrs. Terrero also worked with small to mid-cap sized public and private companies across various industries in executing investor relations strategies.
Clients appreciate Lexi’s insight as a culture crusader to move the Latino community forward. She takes great pride in representing Latinx talent and advising entrepreneurs on how to position their companies to scale and build wealth.
Mrs. Terrero holds a Bachelor of Science degree with a concentration in Finance from St. John's University, Peter J. Tobin College of Business and currently pursuing an MBA in Interdisciplinary Business & Marketing.
Mrs. Terrero has participated in several policy making events and critical conversations for the Latino business community such as the AJC’s Arthur and Rochelle Belfer Institute for Latino and Latin American Affairs Project Interchange in Israel, Clinton Global Initiative - Supporting Latinx and Black Owned Small Businesses forum and many others.
She is a native New Yorker who is passionate about her city and the community she serves.
Connector. Communicator. Strategist.
Nancy is a seasoned professional with over two decades of experience in the areas of education, economic development, federal policy, and philanthropy. She served for two terms in the Obama Administration and has been instrumental in the design and execution of key public policy and federal programs. Focused on aligning capital with justice, her leadership skills have been employed across the public and private sectors.
Nancy currently leads community impact efforts at Ureeka, a platform that seeks to democratize economic opportunity for underrepresented entrepreneurs by providing the community, resources, and tools they need to grow and scale their business. Nancy also founded and manages the PowerUp Fund, a philanthropically sourced investment fund for Latino-led enterprises housed at Hispanics in Philanthropy.
Nancy served in several senior leadership positions as an appointee in the Administration of President Barack Obama including chief of staff for strategic partnerships for former U.S. Secretary of Education Arne Duncan, and deputy director of the Women’s Bureau at the U.S Department of Labor. Additional White House efforts included serving on President Obama’s White House Task Force on Puerto Rico, the National Equal Pay Task Force, and various intergovernmental, cross-agency efforts that focused on economic development and place-based investment strategy. After her time with the Obama Administration, Nancy served as the chief external affairs officer for the Opportunity Finance Network, the leading network of community development financial institutions.
Nancy’s partnership development experience spans sectors and states. Most well known for her ability to develop and sustain non-traditional partnerships, she has been involved in economic development and recovery activities with partners such as the Federal Reserve Bank of New York, Google.org, and the YWCA USA, among others. She currently serves on the board of Colmena66 and Parallel 18 in Puerto Rico, and is a board member of the Esperanza Charter School system in Philadelphia. In Puerto Rico, Ms. Santiago continues to spearhead disaster and economic recovery activities with nonprofit and civic leaders.
An inspirational activist and speaker, she has received numerous awards and recognitions including the Aspen Institute España 2018 Programa Cervantes, Aspen Institute’s 2015 Salinas Scholar, the Belfer Institute’s Seminar in Israel for Latino Policy Leaders; the Diversity Journal’s Women Worth Watching 2015; the Spanish Embassy’s Hispanic Leaders Program in Spain; and, the Woman of Distinction award from El Diario La Prensa, New York city’s largest Spanish-language newspaper.