The Together We Win movement

is powered and supported by partners, including corporations and individuals, with an interest in seeing Black and Brown owned businesses grow and succeed.

Was your SMB impacted by COVID-19?

Join our founding partner Ureeka and be part of a community that empowers SMBs to succeed and opens the door of opportunity. From real people offering real help, to education programs and funding opportunities, Ureeka can help your business thrive.

Why join Ureeka?

Joining is FREE.

Access to business coaches & mentors.

Meet other like-minded entrepreneurs.

Qualify for grant programs available to members only.

What other SMBs say about Ureeka:


Being a part of the Ureeka + HIP pitch contest introduced me to a community of supportive Latinxs who have made it a mission to support my entrepreneurial journey. Nancy and Marcela are the kind of women and leaders all Latinas should have in their court. Navigating entrepreneurship and VC can be pretty intimidating, but Nancy and Marcela have been gracious enough to help me via check-ins, phone calls, introductions, funding opportunities, and more. I'm excited to grow and meet new folks within the Ureeka community, and I'm confident that they will continue to support me and my vision for Shop Latinx for years to come.

Brittany Chavez, Founder & CEO, Shop Latinx

“My Coach immediately introduced me to other people in his network that he thought might be able to help...we brainstormed solutions to the main problem at hand as well as other problems that had come up during our conversation...He is overseeing the whole thing as I interact directly with the point of contact that he made for me...The creative is done, the ads just need to be approved, and I’m looking forward to the launch!”

Naa-Sakle, Owner · Eu’Genia Shea

“Thanks to winning a large pitch competition, our company transitioned from a hobby to a business overnight. We were forced to tighten up quickly and Ureeka has been an incredible resource for maturing our company on-the-go. Not only is there great value in having modules on-hand to quantify and process new business ideas, but the one-on-one coaching helps us have perspective in both good times and difficult times. Like a workout plan, it takes commitment and time.

With Ureeka as our partner, we feel stronger every day.“

Dave Horesh, Co-Founder · Oxford Pennant

Are you an organization or corporation looking to support Black and Latino small businesses?

Contact us at Together We Win to help empower Black and Latino small businesses and open the door of opportunity for them. Your support can make a world of difference in helping their businesses grow.

Why support Black and Latino-owned businesses?

  • Black-owned firms with paid employees generated nearly $128 billion in receipts in 2017.

  • Black-owned businesses in the U.S. increased 34.5% between 2007 and 2012 totaling 2.6 million firms.

  • Latinos are 1.7 times more likely to start businesses.

  • Latino SMBs contribute more than $700 billion to the economy annually.

  • Latino spending power in the U.S. is $1.5 Trillion, up 212% in the last decade.




Are you an individual looking to support Black and Latino small businesses?

Want to help Black and Latino SMBs survive & thrive?

As a consumer, you can help Black and Latino-owned SMBs stay afloat during and after the COVID-19 pandemic by being intentional in your decisions and actions to support these local enterprises.

How YOU can Help:


  • Tell your friends and family (including tio y tia ) to do the same and spread the word online by copy/pasting: "I’m pledging to support Black and Latino-owned businesses impacted by #COVID19 - Join me and take the pledge! #TogetherWeWin #ShopBlack #ShopLatino"

  • Tell your favorite Black and Latino-owned small business to join the Together We Win movement.

What Partners Are Saying About Together We Win & Power Up Co-Founder:

The growth of Black and Latino-owned SMBs is impressive, considering the systemic and structural barriers that have existed for generations. However, we have reached a point where the economic disparity and inequity is impacting our collective health and future. We seek to close this gap through our new collaboration with Ureeka, and with the financial power consumers bring to our re-opened economies. We urge them to select a SMB for their goods and services when it is time to make a purchase.

Nancy Santiago, Co-Founder of the PowerUp Fund,

HIP Senior Advisor and Community Impact Lead for Ureeka.